The Power Of Words

In 2019 Perchance Theatre set out to demonstrate the power of words by taking a light-hearted look at the building blocks of language, dissecting the letters that make up the words – right down to their look and shape. The idea being, if a word can elevate a lowly letter, imagine what words can do in the hands of a poet like William Shakespeare. Better yet, imagine what words can do for an audience.

This brilliant campaign created by Target NL Creative Director: Jason Hill Writer: Dave Sullivan Art Director: Jason Hill, Amanda Blackwood Account Director: Jane Hall Planner: Noel O'Dea and voiced by Provincial Treasure: Andy Jones, truly captured the essence of Perchance Theatre and won multiple awards both in North America and Internationally to boot!